TRENDENZE  Notebook Germany The notebook Trendenze, created by Artex and the Italian Trade Commission, is part of a project founded by the Regione Toscana which aims to provide companies which decide to introduce their own products in a new selected market with a very useful and updated support. In fact, to be able to launch their companies into a new adventure, managers must be aware of the various factors which influence the market they've chosen and apart from general factors such as common taste and style tendencies, they must analyse the structure of distribution, the customers' motivations and even be able to identify what is the best shopping time of the year. It takes much effort for single companies to obtain this information and it's even more difficult for them to have it as up-to-date as possible. The notebook Trendenze Germany was conceived to meet these demands and to help manufacturers in the furniture complements and gift items fields providing them with general data about Germany socio-economic and market situation and its style inclinations. It's designed to be a helpful instrument where managers can find up-to-date material and the strategic indications they need for their work. Artex Via Benedetto Varchi, 59 - 50132 - Firenze - Italia Tel. +39/055245372 Fax +39/055241138 Web site: http://www.artex.firenze.it E-mail: artex@artex.firenze.it

Text by: Gloria Refini I. II. III. IV. V. In cooperation with: M.Angeles Fernández Alvarez TOP