| PORRO / MILAN INTERNATIONAL FURNITURE FAIR 2007
Porro was founded in 1925 in Brianza, the heart of quality Italian furniture production.
Porro production is embracing day and night systems, beds, tables, chairs, bookcases and containers, giving a multi-faceted and flexible offer, where the choice of finishes, such as wood, glass, marble and aluminium differs the products personalizing them. The selection of materials and their duration over time, the attention to individual parts, the study, patented, of the technological details.
At the Furniture Show 2007, Piero Lissoni which by masterfully leaping from one set to another, pinpoints in the play of opposites, the extreme care always addressed to form and matter, the two elements which are the basis of the Porro furniture project.
In Ghost House, presented at the fair – concept Piero Lissoni –, the company carries through a reflection on an architectural scale, in the quest for space solutions more in accordance with contemporary living.
By focusing on the characters of use flexibility and transformation capability, Porro presents Pivot, mobile furniture elements, devised by the Decoma Design team to enrich with new nuances the relationship between the rooms making up a home and a workplace. Ghost house is a house that cannot be seen, hidden as it is by large dividing wings which, rotating around a corner stone, act now as a door, now as a mobile wall, now as an element for closing a bookcase rather than a walk-in closet. The bearing structure of Pivot – a filled panel with a thickness of 6 cm – moreover enables total customising in both height and width, to provide total adaptability for every architectural solution. The dynamics of the ambient are made even more striking by the choice of a single colour, milk white, used for covering, with continuity one by one, all the elements of the Ghost House.
Yule table by Piero Lissoni is conceived for living areas or for the more elegant meeting rooms. A project which re-discovers one of the most precious materials of Italian culture, marble, characterised by an unmistakable consistency and chromatic exuberance, and re-interprets it from a contemporary viewpoint through the clean, linear design typical of Porro. A top in ultra-thin rose marble, is cut at its corners with an L-profile, to lay and at the same time, to join perfectly on 4 supporting legs in a tenuous white colour. The streaks typical of the material are added to the vivacious 2-colour contrast between the hues of the top and those of its supporting elements. The natural combination of the colours, varying from the warm tones of white and yellow, to the cold tones of grey, green and claret, ensure a product that is different and unique every time.
The Boxes living room sideboard by Piero Lissoni plays on the colour and matter contrasts between the internal structure and the external covering: a light functional parallelepiped in lacquered wood, entirely closed by a container in back-painted glass, proposed in different colours. Like a magic box, Boxes opens thanks to 2 frontal coplanar leaves, sliding from above in order not to compromise the frontal continuity of the element.
Sidewall, the new bookcase by Piero Lissoni made of overlapping modules of different height develops vertically: a decided sign, for hanging on the wall or resting on the floor, in the middle of the room. In the wall version, the front part of Sidewall exhibits a continuous surface with a strong aesthetic impact, housing practical functional shelves in its side profiles. The special feature of the element is its availability in white lacquered wood, or in a composition which alternates the black exterior in ebony with the interior coloured with primary colours such as red, blue and yellow. In the on-floor version, this containing element is proposed entirely in white paste coloured glass, on a rotating base: a totem-like presence able, in its simplicity, to personalise a room, enriching it with new dynamisms.
The elementary aspect of the sign enhances the richness and finesse of the support in the Groove bench made of solid wood, always designed by Piero Lissoni. The bench is obtained by means of a single horizontal beam, raised on two support bases which are inclined and jointed. A project reduced to minimum terms by the typically Zen styling. The particular nature of the product is encapsulated in the material used, Hemlock wood, a North-American wood with incredibly clear veins, with a chromatic spectrum between white and yellow.
The new comfortable and wrap around H. chair designed by Christophe Pillet finds its ideal place around Yule table. H. chair consists of a light tubular structure in chromium plated metal, on which a synthetic core, covered with padded leather rests. While at the front, the metallic structure supports a semi arm-rest, devised for containing the body and helping the occupier to get up, at the rear it remains visible, configuring an original sign resembling a belt. The functionality and comfort inherent in the continuous design of the body, a soft gently curving shell that faithfully traces the human profile, adapt this project for different uses, from a lunch chair to a small easy chair for the living area.
Synapsis, the ultra-lightweight table by Jean-Marie Massaud, is proposed with a new wooden top which accentuates the organic design. A web of metallic tubes welded to each other delicately supports a top in wood, in the warm tones of mongoi, the brown tones of oak-carbon or in the glossy white plaster lacquer finish, conceived specifically for the Ghost House.
Lastly, the Porro systems for the day, night, and office zones exhibit in the uniformity of colour their ability to define spaces, thanks to their complex formal articulation, all designed by Piero Lissoni. They are updated year by year to ensure the quality and technological level and always at the vanguard in their field.
Above all, System NXT, the modular bookcase with the typical exposed shelves that make this piece of furniture a must for both home and workplace. Presented in an elegant chalk white finish, as from this year it is offered with a new vertical design with overlapping shelves, which renew its image, focussing on an attractive and dynamic asymmetry. The freedom of arranging the shelves where one wants, further accentuates the architectural component of this eclectic, intelligent and flexible system.
Side by side with System NXT, we have Modern an indispensable ingredient in Porro's living spaces: a continuously evolving system to have fun with, and rationally subdivide spaces, thanks to the repetition on walls, floor or room centre, of regular volumes generated by a square. While in 2006 its distinctive element was colour (Mars orange and Spring green for the hanging items) rather than mud colour for the ground level closed rooms, in the Ghost House, Modern is once again proposed in the white version, which puts into relief the new types of compositions created for 2007. Close-up, we have the new solutions designed ad hoc for the contemporary living areas, increasingly characterised by numerous technological appliances. A base with 2 compartments, featuring a new rotation-transfer movement, is devised for discreetly containing video-recorders, dvd readers, and decoders. It is presented combined with a new hanging container, studied to house on suitable shelves a plasma tv, cds, dvds or books. A large sliding doors protects the screen when not in use.
Storage, the Porro system of wardrobes, open wardrobes and walk-in closet, is also reviewed, especially as regards details, with on-going technical and styling improvements. In the closed wardrobe, the distinctive note is still the 2-colour combination between the interior in warm mongoi wood and the stark exterior in white lacquer, from this year the new electric coplanar doors are available. They make the opening movement even more handy and immediate. The new doors in transparent crystal glass, with a thin profile in iron, are a practical protection at the same time enabling perfect view of the interior demanded by those who prefer the open wardrobe and walk-in closet types.
Storage is also enriched by new configurations, thanks to the combination with Porro partitions, used to create a white protective screen which conceals the most secret and private part of the house, the wardrobe, bestowing on the living areas new dynamics and multiple level articulation.
Finally, HT work; the protagonist system of the Homework collection, conceived to bring into work space the warmth, aesthetic impact and comfort typical of Porro's proposals for the home. It is presented in a version which combines a structure in black anodised aluminium, sides in crystal glass and white lacquered bases, which de-materialise the composition, highlighting its structural cage.
Ghost House is the pretext to create intervention with an emotive, wide ranging impact, giving full expression to Porro spatial sensitivity, and shows its capacity to coherently work on a multiplicity of interior project levels: from architectural scale to the scale of the object.
And this is how many of the products designed by Piero Lissoni play diversify: the modular structure of Modern changes into a game of shapes and colours; the Ferro and Beam Glass tables, the Spindle seat, the Como chair, the Unitè D chest of drawers is subjected to "works in progress".
And that's not all: the Synapsis table becomes a graphic sign through the use of red and white and the Truffle chair is coloured in face powder pink like an elegant duvet – all designed by Jean-Marie Massaud –; the Endless bookcase by Werner Aisslinger is covered with wall paper; the Nouvelle Vague chaise-longue by Christophe Pillet carries traces of cine-film frames; the Load It bookcase by Wolfgang Tolk is cracked and aged over ash blue tones.
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