| HORM / MILAN INTERNATIONAL FURNITURE FAIR 2006
Continuos exploration, deepening of aesthetics and technological contents, synergies: this is the dynamic reality lying behind Horm which has taken the firm, established in '89, to so far havens. The constant activity of research for quality and for symmetry, that is the beauty coming from the harmonic connection of every part, consented to plan house furniture characterised by essential lines, able to occupy space without cluttering rooms up, ready to meet the end user's requirements. So the view widens while is possible create anew an order meeting the sacredness of hosting. From here comes also the strongly evocative name "Horm". "Sacred enclosure with right of asylum" is the meaning of this ancient Arabian word that today describes a firm which has made of that enclosure its starting point to conquest the world.
During its years of activity, Horm has always paid attention to materials and products to be used for its furniture. In particular, the wood and its properties are exalted for their peculiar characteristics.
Starting from different types of wood, passing through varnishing, rigorously manual, and to the finish, the wooden matter becomes the protagonist of the history of Horm's furniture.
Each Horm's piece has a unique and private story that may be perceived only through an attentive eye and a sensitive hand. It cannot be represented or simplified by means of inexact models or imperfect copies that are almost never respectful to the real essence of wood, consisting of its naturalness and precious uniqueness. In Horm, design is expressed through clean shapes, from which any superfluous ornament has been wiped away thus reaching a smoothness not pursuing sensationalism but rather shrinking away from it. Along an onward path that relies on unswerving and on the harmony.
This year at the Milan International Furniture Fair Horm presents the following products.
Cobra, functionality through technology, combined with skilfully worked curved wood: makes Mario Bellini's design for Horm incredible. A mobile TV trolley with indirect lighting directed creates a pleasing effect as well as being restful to the eyes. It can be used for TV sets up to 42" and also allows for variable vertical positions.
Rounded harmonious shapes are the hallmark of the ongoing relationship between Horm and Toyo Ito. This is the same characteristics we find in this new product designed by the Japanese architect, double or single bed Min. This is the first time that the technique of injecting polyurethane foam to join the triple-curved shell to the orthopaedically designed horizontal base is used. Natural ventilation is assured by the use of scientifically designed ducts. A further discreet touch of technology can be seen in the headboard surrounded in soft wood.
The sole and innovating use of the cross half of the double-bed for the single-bed, allows the frontal view of one to become the side view of the other.
Riddled is a sculpted piece of furniture resulting from deep research into wood which has come to characterise Horm's products. Tracery and partitions, typical of Steven Holl's, designs, come to life in this unique article. Different materials are integrated and combined into the shapes that make up the whole: the 5 wooden compartments, each different from the others in terms of size, shape and tracery fit together into the aluminium framework.
Production methods employ high technology: each module is made from a flat sheet and the door openings without the use of metal hinges; the product has passed CATAS tests for 50,000 openings.
Blend – cupboard with one or two doors and vertical sideboard –, and Tide – horizontal sideboard –, by Karim Rashid, communicate softness. A movement which captures the attention and is inviting to the touch. These pieces can have one or two doors for the Blend cupboards, two drawers and a fold-down door for the Tide sideboard cupboard or two drawers and two large baskets.
Discreet use of technology and harmonious design merge, in the partnership between Horm and Karim Rashid, into a line of cabinets with columns, or sideboards. Pure forms set off with two possible decorations (quatrefoils Ease or rhomboids Relief). A relief, inviting to the touch hides a technological mechanism. By pressing on either door it allows both doors to be opened completely and in unison. The pieces may be complemented with the whole range of accessory patented by Horm. Such as removable trays, glass-carriers, lights, CD pockets etc.
Finally, designed by Patrizia Bertolini, Horm presents the coat stand HCB.
In the past seasons, we remember the following Horm's products: the mirror Hopi, designed by Simone Micheli, the chair Aircore, designed by Makoto Hashimoto, J-Table designed by Jean François Gomrée, Hi-Ply, bed by Luciano Marson, the bookcases Kaze and Sendai, by Toyo Ito, the mirror Mamanonmama, the table Bello! and the armchair Charlotte, all designed by Mario Botta.
At last, we don't forget the Ripples bench created by Toyo Ito, winner of ADI Compasso d'Oro Award 2004. Only 300 and 99 pieces of this have been manufactured, each to be distributed on the world market with its own number and signature.
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33082 Azzano Decimo (Pordenone) - Italy
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