LUXURY IN LIVING. ITALIAN DESIGNERS FOR ITALIAN INDUSTRIES
150 products totally made in Italy |
In a moment in which many it marks indicate them a decline of the made in Italy, aesthetic search, technological-cultural creativity and turned projectual engagement to the future scenes, today seem the primary levers to get out from the empasse.
In a rich and boundless market, the projective and productive consequences of an opinion shared enough from operating of the furniture the designs seem to exist wide spaces for the location of one own niche trying to place in action all: the end of the tie on the low or medium price to forehead of a constant, emergent need of quality - to agree obviously also as renewed interest in the comparisons of the matter (that is a sexiness from always main vehicle of the excellence and the exclusive feature) that she is also daughter of the minimalist trend of the last millenium.
The matter incarnates an enrichment of the product that goes afterlife of the merely formal participation: it realizes an ideal of the past and gives way to found again, the own contemporaneity. In other words a search that is involved in depth the matter to the inside of the projective and productive processes constitutes, perhaps, one of the main virtuous distances in a position to opening and to realize new synergies, arriving to propose objects originates them that they evidence the ties with the tradition and the infuence of the Genius Loci. This last one meant above all in its value symbol, of oneness: model of exclusive feature and excellence of which the handicraft, like such, it cannot more is made loaded, because - also remaining projectual culture of reference - by now it cannot represent a reasonable answer to the complex of requirement that determine the contemporary quality.
But in order to good answer to this new challenge - "the factories of the design" second the famous definition of Alberto Alessi - to which concrete examples, contemporary or of the recent past, they can reach ours designer in order to create the icon of this uncertain, fragile and fragmentary new millenium?
The American exhibition Luxury in Living. Italian designers for Italian industries is perhaps one of the first answers to such question. From a rich series of contemporary and of the past examples, they have been collected 150 products totally made in Italy. And the interest of the manifestation is just in not propose in how much melancholic look to the past, but indeed like stimulus for one interest resumption towards a semantic area and around productive concrete and (a made in Italy exactly) that it finds it hard in the generational passage of these years to be confronted with its recent one, and excellent, past.
Other point of interest of the manifestation is the contribution in favor of the update of the same notion that it to the manifestation gives to the title. Thread conductor is in fact the contemporary concept of Luxury, whose canons in the last years they have endured substantial modifications. Not more reported only to characteristic notes like qualitative excellence or cost in fact, today the luxury in living needs also of values reputed yesterday secondary which: productive ethics, matter search, attention to the impact acclimatize them, futuribile projection. Characteristics that go obviously added to the oneness that is born from dowries is aesthetic that technological.
Proudly independent the exhibition rigorously exposes to pieces in mass production - more or less limited - or edictions of classics of the design, today traces a picture of election of the Italian industrial creativity from years Fifty, emphasizing the force of the italianity in the definition of the luxury also in its more contemporary meaning.
In order to identify and to give prominence to the values that, also in the field of living, subtend to the famous definition Italian Style, the 150 objects select to you represent an Italian vision of the luxury contemporary go beyond the temporaneity of the mode and the innovationes. The objects - pertaining to fields of the living, which furnishings, floor tiles, woven, marbles, silver, and taps represent the combined contribution of beyond 90 Italian companies and 80 designers (Lodovico Acerbis, Barbara Agnoletto, Laura Agnoletto, Franco Albini, Silvana Angeletti e Daniele Ruzza, Giorgio Armani, Mario Asnago, Antonia Astori, Gae Aulenti, Raul Barbieri, Giuseppe Bavuso, Guglielmo Berchicci, Mario Bellini, Enzo Berti, Francesco Bettoni, Fulvio Bianconi, Francesco Binfarè, Cini Boeri, Donato Bonanomi, Osvaldo Borsani, Gianmaria Buccellati, Gabriele Buratti, Luigi Caccia Dominioni, Mario Cananzi, Flavio Caronni, Anna Ferrieri Castelli, Achille Castiglioni, Livio Castiglioni, Pier Giacomo Castiglioni, Maurizio Cattelan, Piergiorgio Cazzaniga, Centro Ricerche e Sviluppo Frau, Tiberio Cerato, Pierluigi Cerri, Pietro Chiesa, Stefano Chiocchini, Aldo Cibic, Antonio Citterio, Carlo Colombo, Maurizio Corrado, Carlotta de Bevilacqua, Decoma Design, De Pas Jonathan, Piero De Vecchi, Domus Academy, Dante Donegani, Dordoni Rodolfo, Guido Drocco, Gabriella Dorligo, Maurizio Duranti, Donato D'Urbino, Jacopo Etro, Silvano Faresin, Marco Ferreri, Barnaba Fornasetti, Piero Fornasetti, Gianfranco Frattini, A.G. Fronzoni, Laura Fubini, Gianpietro Gai, Piero Gatti, Stefano Giovannoni, Giorgio Gurioli, Massimo Iosa Ghini, Giovanni Lauda, Ferruccio Laviani, Piero Lissoni, Vittorio Livi, Paolo Lo mazzi, Roberto Lucci, Vico Magistretti, Francesco Mansueto, Enzo Mari, Maurizio Martinelli, Luciano Marson, , Laura Mascino, Alberto Meda, Luca Meda, Franco Mello, Alessandro Mendini, Davide Mercatali, Simone Micheli, Rosita Missoni, Bruno Munari, Adolfo Natalini, Paolo Nava, Paola Navone, Luca Nichetto, Fabio Novembre, Paolo Orlandini, Cesare Paolini, Giovanni Andrea Panizon, Pier Franco Papasogli, Gaetano Pesce, Giancarlo Piretti, Gio Ponti, Franco Raggi, Claudia Raimondo, Prospero Rasulo, Paolo Rizzatto, Aldo Rossi, Diego Rossi, Francesco Rota, Marzio Rusconi Clerici, Denis Santachiara, Carlo Scarpa, Tobia Scarpa, Afra Bianchin Scarpa, Roberto Semprini, Sottsass Associati, Ettore Sottsass, Studio 65, Raffaele Tedesco, Francesco Teodoro, Mario Tessarollo, Matteo Thun, Giacomo Vavassori, Claudio Vender, Marco Verrando, Donatella Versace, Massimo Vignelli, Lella Valle Vignelli, Marco Zanini, Marco Zanuso).
The itinerary exhibition comprises pieces already considers you Modern Classic like furnitures and contemporary complements of furnishings that for creative continuity can enter in the prestigious category of the New Classics. Inaugurated 30 November 2004 in Miami and through 12 January 2005, Loft Building to the District Design, it is free (ulterior if not definitive point to favor of the manifestation) and is opened to the public one from the monday to the saturday, from the 11,00 am to the 18,00 pm.
Cured from Carlo Ducci (head editor of Vogue Italy and Vogue House) and devised from Armida Allevi (Co-owner of the from Milan society ab.Origena Srl), Luxury in Living. Italian designers for Italian industries is a plan promoted from national ICE-Istituto nazionale per il Commercio Estero, with the sponsorship of the Embassy of Italy in the United States and collaboration with the Associations of category: Assopiastrelle, Associazione Costruttori Valvole e Rubinetteria, Associazione Tessile Italiana, Assomarmi, Associazione Italiana Marmomacchine, Federargentieri, Federlegno-Arredo, Internazionale Marmi e Macchine Carrara, Tessilvari.
After the debut to Miami, the exhibition will continue in others important cities of the United States.
Luxury in Living - Italian designers for Italian industries
Loft Building, 3627 NE 1st Court, Design District, Miami, USA
30 November 2004 - 12 January 2005
www.luxuryinliving.com
London edition / 18th March 2005 - 27th March 2005
Royal Academy of Arts
Burlington Gardens, London - UK
Times: 11:00 am - 6:00 pm
Company on show
Acerbis International, Alias, Antolini, Antonio Lupi, Arclinea, Arflex, Ariana Industrie Ceramiche, Armani Casa, Artemide, Azucena, B&B Italia, Barovier&Toso, Bernini, Bisazza, Boffi, Buccellati, Cappellini, Casalgrande-Padana, Cassina, Castelli-Haworth, Ceramiche Artistiche Lea, Ceramiche Caesar, Ceramiche del Conca, Ceramiche Gambarelli, Ceramiche Provenza, Ceramica Sant'Agostino, Ceramiche Vietri Antico, Ceramica di Vietri Francesco De Maio, Cooperativa Ceramica Imola, Cotto Veneto, Danese, De Vecchi, Dedar, DePadova, Desalto, Dilmos, Driade, Edra, Elettrica Rotaliana, Emmemobili, Etro, Eurojersey, Fendi Casa, Ferlea, Fiam Italia, Fiorete Group, Flexform, Flos, Flou, FontanaArte, Fornace della Cava, Fornasetti, Foscarini, Fratelli Fantini, Furrer, Gervasoni, Giber, Gufram, Horm, Imatex, Italvelluti, ArtStone Top by ISC , Jovino Marmi, Kartell, Kundalini, La Murrina, La Torre, LauraMeroni, Limonta, Living Divani, Luceplan, Luciano Marcato, Magis, Mambretti Filippo, Manifattura di Domodossola, Manifattura Vay Giuseppe, Marazzi Gruppo Ceramiche, Mario Cavelli, Matteograssi, MDF Italia, Memphis, Meritalia, Minotti, Missoni Home, Molteni & Co., Moroso, O-Luce, Ottone Meloda, Pallucco Italia, Paola Lenti, Poliform, Poltrona Frau, Poltronova, Redaelli Velluti, Rex Ceramiche Artistiche, Rimadesio, Rossi&Arcandi, Rubelli, San Lorenzo, Snaidero, E. Stancampiano, Taltos, Technotiles, Tecno, Tessitura Pietro Cazzaniga, Ultima Edizione, UpGroup, Vavassori Argenteria, Venini, Versace Home, Viganò, Villa Tessitura Jacuard, Ycami, Zanotta, Zanovello Argenteria, Rubinetterie Zazzeri, Zucchetti Rubinetteria.
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edited by:
Angelo Minisci
Umberto Rovelli |
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in cooperation with:
Maria Angeles
Fernandez Alvarez
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