XXI ADI GOLDEN COMPASS AWARD 2008 |
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Italo Lupi, Ico Migliore, Mara Servetto / Cittŕ di Torino, Look of the City | Olimpiadi Invernali 2006 - installation for CITTA' DI TORINO (Direzione Comunicazione Promozione Turismo) |
The first example of an independent image that was nevertheless at the same time integrated with the official image of the 2006 Winter Olympics. Look of the City constructed a visual interface that now involves the whole city. Distributed across the 130 square kilometres of the city’s urban fabric, the project is articulated in a series of iconographies, installations, fixed and dynamic, corporate identity, all featuring the same vermilion red colour (cinabro). |
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