| MAXDESIGN / MILAN INTERNATIONAL FURNITURE FAIR 2007 |
Dynamic, alert and full of curiosity, Maxdesign is a young, design-oriented firm that makes seating and furnishing accessories for the home & contract sectors. Established in 2000 in the province of Udine by Massimo Martino, Maxdesign has made a name for itself in just a few years with its distinctive products, achieving a market position that puts it on a par with much older firms in the sector.
The design and the substantial technological content of the products are the basic elements on which Maxdesign has gradually built up its identity. The often ironic and amusing language expressed by the shapes and colours of the collections is backed up by heavy investment in R&D, attentive analysis of new materials and the use of new technologies.
At the Milan International Furniture Fair 2007 Maxdesign Company presents the following new products:
Stripe Bench, design Gabriele Pezzini
The shape of the bench is designed for the translation of the comfort curves of the seating spaces. Conceived to be extended, it defines the space with extreme lightness. The benches could also be pushed closer to each other, extending the shape into a wave which suggests its function.
June, design Dunja Weber
Is a lounge chair which invites to informal and leisurely seating. The comfort of the upholstered structure is worked out into clean lines where the one-shot foam-shell proposes a seat, a backrest and a "elbow-rest" as an extension of the backrest.
Kross, design Hannes Wettstein
It's a table with a user friendly adjusting-knob on the base both functional and ironic brand icon to make it firm-based on every kind of uneven grounds. This technical characteristic combined with a linear and clean aesthetic, makes Kross a good product for both indoor and outdoor.
Tototo, design Hannes Wettstein
Maxdesign makes its debut on the outdoor furniture scene with ready stackable armchair Tototo, which is the result of the continual request for outdoor seating and intends offering a solution that is striking to look at yet fun. A play has been made between the exterior and the interior surface of the chair: the slanting cut of the material toward the backrest let's the interior of the armchair be seen, thereby revealing its shape while lengthening the rear legs. The result: an elegant streamlined monobloc chair also suitable for indoors.
Zed chair, design Hannes Wettstein
A zed-shaped silhouette. The twisting and precise profile of this patio chair is a distinctive design feature with a view to many uses and settings. The practicality of the chair is equalled by its comfort: the open and welcoming shape, the oblique cut of the upper part, which gently slopes down to support and accompany the arms, ensure ergonomic comfort for users. The fully or partially upholstered version makes the armchair also suitable for indoor use. Stackable up to 4/5 chairs thanks to the special opening in the seat shell, the chair is also available in a version with a central base.
Maxdesign
Via dei Banduzzi, 75
33050 Bagnaria Arsa
Udine (Italy)
Tel. +39 0432 996412
Fax +39 0432 996036
www.maxdesign.it
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