| FLEXFORM / MILAN INTERNATIONAL FURNITURE FAIR 2006
Born out of a decades-long family tradition and operating in a small town in the North of Italy, Meda, renowned for its high quality furniture production, the Flexform brand has been instantly recognisable for almost half a century. Over the last twenty years it has given rise to an extensive range of products that have taken their place in the history of Italian design. Flexform entered the world of products made and designed in Italy just when the extraordinarily innovative cultural era of Italian design was dawning. It did so in 1970 with a collection of items created by such great names as Cini Boeri, Joe Colombo,Sergio Asti and Rodolfo Bonetto.
Flexform has grown since then, expanding into a complex family-run group of enormous creative talent, establishing a hallmark style which can be seen in its products and in its approach to research and business.
Flexform is an identity that has its own alluring elegance - one that is based on the constant development of shapes and forms, on the experimentation of new technologies and on the creative use of new materials.
At the Milan International Furniture Fair 2006 Flexform presents many products by Carlo Colombo and Antonio Citterio design.
Luxor Collection, project by Carlo Colombo, is a collection designed to create strong aesthetic emotions which takes inspiration from the archives of the collective oneiric imaginary, often from Hollywood films of the 1940 and '50's. Precious designs embedded in wood, capitonnč-worked paddings, curved burnished metal sheet, different types of marble and daring wooden finishes that decorate the containers like a fabric:
Arthur table. The base in burnished metal is designed by a sequence of arched elements that rest on the edge of a large oval. Almost as if creating a sort of curious cage. The volume of the oval plane is very aerial: slender towards the outside edge it becomes thicker towards the inside.
Vittoriano sofa. Designed like a hollowed parallelepipedon with its internal surfaces slightly curved, containing cushions of different sizes and fabrics, this model proposes a both diverse and unconventional image.
Ludovica chair and Ludovica armchair. With a diagonal sign the rear of the backrest cuts the space, giving substantial movement to the object.
Planus cabinets. Box containers that rest on a slender footboard. The exciting wooden finishes of the design cover their volume like a decoration. The considerable thickness of the small door and drawers are to be found at the top of these containers with the result of designing interesting recesses.
The inventive design work of architect Antonio Citterio led not only to collections of small armchairs and accessories but also to a range of large sofas: warm islands of comfort consisting of variously sized modular elements that radically changed the concept of socializing and inhabiting a space:
Emily small armchair. The structure which designs a slight curving in the backrest is entirely in duramen. The upholstery in leather constructs the identity which due to its perfection reminds us of the skill of bygone cabinet-makers.
Happyhour sofas. The slender surfaces of the backrest and the side, made more precious by the leather upholstery, delimit the space which houses the cushions, in this way giving the sofa unusual proportions of significant elegance.
Lifesteel sofas. Designed as the primary volumes of an architecture, the large and soft cushions are raised from the floor by means of a foot cut out form metal sheet which is frontally perceived as a slender blade that lacks volume.
Oliver, a small service table in duramen with two oval tops connected by a vertical shaft element found at the side which allows slipping the base under the sofa in order to have a plate, glass or portable computer to hand.
Paul and Peter small armchairs. Once again the chromed metal bars, which at the rear curve in an arch, design the frames.
Sunny chaiselongue and Sunny sofa. A simple mechanism allows the user to incline the back armrests outwards.
Vito small table. A metal bar which designs a trapezium acts as the base for the marble top.
Betty bench. The small armchair is flanked by a small sofa with the same thicknesses of the duramen.
via Einaudi 23/25
20036 Meda, Milano - Italy